The Effects of Country-of-Origin on Willingness by Consumers to Pay Term Paper

The Effects of Country-of-Origin on Willingness by Consumers to Pay More for a Favorable Country Image - Term Paper Example Moreover, the authors also seek to draw a level of inference with regards to the overall impact that brand familiarity has on the relationship. As a means of performing such a level of inference into these determinants, the authors set out to perform three separate yet complementary experiments in order to test the hypothesized relationship in a setting of low and high involvement. Ultimately, what can be said concerning this understanding is that consumers are oftentimes willing to pay a premium for commodity prices from a nation that had a favorable country image as compared to one that had a lower level of favorability. In such a way, the reader can see that brand familiarity does not heavily impact upon the COO effect. Conversely, it can and should be understood that the COO effect impacts heavily upon the WTP; especially when the consumer is not aware of or familiar with the product. (Howard 2009). Focusing on actual behavior provides fresh insight more than the previous researc h examining buyers’ intentions and attitudes because it demonstrates the impact of the COO cue on buyer’s actions. The take away from all of this leads the reader/researcher to draw several managerial implications with respect to the price-setting structure and origin of goods as having been described. Firstly, the outcome of the studies helps to confirm that the origin of the good has a vital role in informing a sense and appreciation of WTP within the mind of the end consumer. Moreover, the findings also provide information on how the COO influences a buyer’s WTP pertaining to the level of consumer involvement as reflected in the category of the product at hand. This is particularly useful for decisions about pricing and/or communication strategy (e.g. price differentiation) and is also of great concern to the organization considering the transfer of production facilities.  Ã‚  

Performing Arts in South Africa Research Paper Example | Topics and Well Written Essays - 750 words

Performing Arts in South Africa - Research Paper Example The fashion and performance night will be open for students, media, and culture, lifestyle and fashion enthusiasts. The event is free for students but tickets will be sold in reasonable amount to non-academicians. This fashion night will be very essential to create awareness on the visual and cultural heritage of South Africa. South African traditional dances are integral part of its history because these dances are expressions of all that life’s rich pageant has to offer (South African Traditional Culture 2011) On the other hand, the traditional clothing represents South Africas history that has left a legacy of traditional apparel as diverse as the people who have settled there (Warton n.d.)Acknowledging these different traditional cultures, both in clothing and dance rituals, gives the nation a giant leaps in recognizing this country’s rich national history†. The audience and participants will be basically budding designers coming from the Fashion Institute of Technology. This will include students, faculty, and staff and fashion show at the Marshall Hall of SUNY. The budding designers will take the challenge of producing short fashion production number inspired by South African traditional culture. This will improve the student’s creativity and will create awareness among this particular community as regards to the cultural heritage of South Africa among. One key message is that some fashion trends may have been influenced by the culture of this region. Furthermore, the students will further appreciate on maybe looking into the history of other countries as well and infusing every other country’s tradition on their designs. The fashion show must be coordinated with the faculty of FIT so the show may be incorporated as a partial fulfilment in their particular courses. Without the students and their designs, the program will not run. Note that this event